The number of Cyber Monday shoppers is rising, but the average order price is falling.

 

The number of Cyber Monday shoppers is rising, but the average order price is falling.

The number of shoppers each year rises and rises – something reflected in the ever-growing sales figures year after year.

However, this growth is due to the higher number of shoppers each year.

Analysis of the data surrounding Cyber Monday has shown that the average spend of a single shopper has been slowly dropping down since it’s $140 peak in 2014.

It is now estimated that the average shopper spends less than $100 on Cyber Monday as of 2019.

For American shoppers, the Thanksgiving celebration does not end on a Thursday and neither does it close on a Friday. Since the dawn of online shopping and ecommerce solutions, Cyber Monday comes as its rewarding conclusion. The said occasion features some of the largest online discounts one would find all year. Although tech products are usually hot items, shoppers can buy a lot of non-electronic goods at amazingly low rates. As such, Cyber Monday has gone on to become the biggest shopping day for ecommerce, even beating Black Friday in digital sales.

This article tackles the latest Cyber Monday statistics, recent data on consumer spending, and the preferences of shoppers. Moreover, it shines a light on the most popular goods as well as the impact of COVID-19 on sales. By reading, retailers will learn why it is a good idea to slash prices during this occasion. They will also gain insights on consumer habits and how big the discounts should be to take advantage of a large number of digital shoppers during Cyber Week.