Cyber Monday is good for the little guy

 

Cyber Monday is good for the little guy

Unlike the big chains and franchise stores that can afford sprawling storefronts and reap the rewards on Black Friday, a lot of smaller and independent retailers lose out on the share of profits from Black Friday.

Because of Cyber Monday’s digital nature, those small stores who can’t afford the same quantum of storefront space as the bigger companies are given a more level playing field.

All they have to do to compete with the retail giants is make sure their deals are great, their stockrooms are bursting at the seams, and their website doesn’t crash from excess traffics two minutes after midnight!

Cyber Monday is an e-commerce term referring to the Monday following the U.S. Thanksgiving weekend. As brick-and-mortar stores do with Black Friday, online retailers usually offer special promotions, discounts, and sales on this day. Meanwhile, traditional retailers offer exclusive, website-only deals. The result suggests to some that Black Friday and Cyber Monday have merged into a combination of in-store-and-online shopping experience that has blurred the distinction between the two days.