Consumers also turn out for reduced or free shipping costs.

 

Consumers also turn out for reduced or free shipping costs.

During Cyber Monday a lot of online retailers, especially the big ‘uns, drastically slash or outright get rid of their shipping costs.

This can be quite attractive, especially if you’re ordering something large like a TV, a desktop or white goods.

In a poll done across a large number of Cyber Monday shoppers, 86% said the reduced shipping costs were the second thing about Cyber Monday that lured them in – a close second after the crazy-low price deals. 

“How much will the shipping cost?” And “When will my order arrive?” are decisive questions that determine whether a buyer will complete their purchase or not.

The modern-day online consumer is confident and shrewd, they expect free shipping and they expect rapid shipping and they will keep looking until they find the deal that they’re happy with. With more than 90% of U.S. based online consumers expecting a 2-3 day shipping time, and 30% expecting their orders to be shipped on the same day, online customers expect high standards of service.

When it comes to consumer purchasing behaviours, a 2021 Consumer Trends report found that 71% of consumers shopped around for the product they wanted to find the lowest shipping price. While 61% were happy to shop around for the product they wanted with the fastest possible shipping time. Free or low-cost shipping and fast shipping are two of the top five reasons why people shop online. And if these are not offered? People are happy to abandon their baskets and look elsewhere.