Black Friday’s crazy offer.
On Black Friday 2013, instead of the game being on sale, it did the exact opposite and raised the price by $5!
Incredibly, the game was still the number one selling card game on Amazon that day and even saw an increase in sales!
Originally, they wanted to do a $0.01 coupon off the game; however, they always maintained a policy of no deals, offers, sales, or discounts ever since the idea was on Kickstarter, so they didn’t want to go back on their own word.
But why did it sell so well at a more expensive price? Well, apart from the fact this “deal” was widely shared online, including Twitter, Facebook & the top post on Reddit, people found it funny, and apparently, humor sells!
Because of the huge press hit they received that day, the day after also saw an increase in sales, which was for the people who found the price increase funny but didn’t actually want to pay the extra.
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