Another year, another Black Friday trick.

 

Another year, another Black Friday trick.

Fast-forward to Black Friday 2014; instead of increasing the prices again, they removed Cards Against Humanity from being on sale and replaced it with a “Bullsh*t” box, on sale for $6.

This box contained “literal feces, from an actual bull,” as the description stated on their site. This was to protest the Black Friday shopping craziness where shoppers will literally buy anything on sale.

This special Black Friday edition of Cards Against Humanity sold over 30,000 copies. Yes, thirty thousand boxes of bull poo were sold! If you don’t believe me, check out the video below of the unboxing of Bullsh*t.

While Cards Against Humanity might seem like one of the hippest and fastest-growing startups in its hometown of Chicago, this isn't the work of a shrewd executive. Quite the opposite. It's the brainchild of eight friends in their mid-20s, some of who met in grade school, and most of who attended Highland Park High School together. Their names are Max Temkin, Josh Dillon, Daniel Dranove, Eli Halpern, Ben Hantoot, David Munk, David Pinsof, and Eliot Weinstein. Today, each is likely a millionaire thanks to his contribution to the game. But not one has quit his day job to work on Cards Against Humanity full time.