Did you know Fashion Week lasts a week in four different cities in the world, meaning it actually runs for one month?

 Did you know Fashion Week lasts a week in four different cities in the world, meaning it actually runs for one month?

For one month twice a year, the fashion set descends upon the major cities of the world to see the clothing brands have created for the next season.

The outside world often considers it luxurious parties, fashion shows, and over-the-top outfits.

But what actually happens at fashion week?

Simply put, fashion week initiates the two major seasons—fall and spring—in which designers present their new collections for the fashion press, retail buyers, and others with influence in the fashion world. Fashion journalists review the collections just as film critics might cover new releases at Cannes. Fashion magazine editors assess the mood of the season and identify the trends to be photographed and written about. Buyers, who make selections for department stores such as Saks Fifth Avenue or smaller boutiques, identify those same trends and assess how their funds might be best spent. Others with influence—Hollywood stylists in search of Oscar night dresses, socialites and celebrities whose wardrobe choices are widely copied—make what essentially are shopping lists of the looks they’ll buy and wear.