The amount of revenue Cyber Monday generates just gets bigger and bigger and bigger!

 

The amount of revenue Cyber Monday generates just gets bigger and bigger and bigger!

Ever since the term was first properly coined, and the day had its first official outing in 2006, the amount of revenue generated by Cyber Monday has increased every year!

In 2006, the shopping holiday generated sales of $610 million USD.

Impressive in and of itself, but over the years Cyber Monday sales have reached gargantuan sizes, with the holiday raking in a staggering $9.4 billion in 2019!

To put that into perspective, Black Friday sales numbers often dither, rising and falling periodically.

Cyber Monday sales figures only ever rise.

• Spending is set to increase across income groups. Lower-income earners (those making less $50,000 per year) plan to increase their spending the most over the five-day period, up 19% year-over-year to $320. In comparison, higher-income earners (those making more than $100,000 per year) plan to increase their spending by 4% to $650.

Consumers count on credit to stretch holiday budgets

Amid higher prices, consumers are increasingly relying on credit to stretch their holiday budgets. This comes as one-third (33%) of BFCM shoppers are concerned about making upcoming payments, up from 26% in 2021.