Did you know that it's mostly men who spend online on Cyber Monday? Men account for 56% of the Cyber Monday shoppers.
Cyber Monday. The beautiful nemesis of Black Friday, the champion of the introvert, the proof that online shopping is better.
No lines! No carnage! No Karens!
It’s safe to say that Cyber Monday, no matter how low in price those Black Friday deals might drop, is by far the superior shopping holiday.
And I’m willing to fight you on that. Virtually.
But, despite the fact that you most likely buy something every Cyber Monday, do you really know much about the holiday itself?
Do you know how high the spending goes up on Cyber Monday? Or how much the average shopper spends? Or how the holiday itself came to be?
Well, you’re about to find out, and maybe – just maybe – it’ll help you on the next Cyber Monday sale!
- Shoppers are sticking to their initial holiday spending plans: 81% plan to spend the same or more compared to two months ago. Nearly half (48%) of those planning to spend more will do so due to higher prices, up from 41% last year.
- Shopping during the BFCM period is on the rise and at par with pre-pandemic levels: 80% of consumers plan to shop during the five-day holiday period, up from 71% in 2021 and compared to 79% in 2019. Younger generations are driving the charge: 86% of Gen Z and 89% of Millennials plan to spend during the timeframe
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